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PPC

PPC Performance Guard

Reporting dashboards display data. This system acts on it. A watchdog over every client ad account that catches overspend, CPA spikes, and disapprovals the moment they happen, not days later.

The problem

What this costs agencies today

PPC agencies live with a quiet fear: something is burning money in an account right now, and nobody has looked at it since yesterday.

Overspend and CPA spikes get discovered whenever someone happens to open the account, which can be days after the damage started.
The reporting tools agencies already pay for are view layers. None of them natively takes action when a number crosses a threshold.
Account managers spend hours babysitting dashboards across clients instead of actually improving campaigns.
Clients find out about a bad week from their own bank statement before they hear it from the agency.

The system

What it does, end to end

01

Connect every ad account

Google Ads, Meta Ads, and LinkedIn accounts across all clients connect once. The system watches all of them continuously from then on.

02

Set the lines per client

CPA ceilings, spend pacing, disapproval alerts, and budget thresholds are defined per client, matching what each retainer actually promises.

03

Act the moment a line is crossed

The right account manager gets pinged with context, or for runaway spend, the system pauses the bleed automatically while a human reviews.

04

Send the weekly digest

Every client gets a plain-English spend summary: what was spent, what it bought, and what was caught early. Trust builds every week, not just at renewal.

The payoff

What changes for the agency

Overspend caught in minutes instead of days
Account manager hours back from dashboard babysitting
Client trust built on proactive alerts instead of after-the-fact apologies
One consistent safety standard across every account, not whichever AM is most vigilant

Is this your agency's biggest leak?

Tell us on a short audit call and we'll scope the build around your existing stack.